Email Marketing – The “Secret” to Building a Successful Business

Building an email subscriber list can be one of the best strategies for any online or offline business, possibly ever viagra express.

So why don’t very many business owners do this?

Well, there are a variety of reasons, but here are just a few I can think of off the top of my head:

#1 – It takes too much time and commitment (Lots of WORK)

#2 – It takes some creativity to make it successful

#3 – It can be a bit expensive (but WELL worth it) when hiring someone to do it for you

But possibly the BIGGEST reason most business owners do not do this, is because they don’t know how it works, and therefore don’t see the VALUE that it holds.

Many business owners are busy, and want simple solutions which = MORE CUSTOMERS coming through their doors.

Unfortunately, marketing can become complicated at times.

Throwing up 1 ad and waiting for the customers to start rolling in just does not work anymore.

These days you need to “nurture” your customers, and follow-up with them at least every month.

If you don’t, they will soon forget about you, believe me. Creating a well-structured email campaign can achieve this for your business.

So how do you create a good email marketing campaign?

Well, it starts with offering your prospective customers or clients an offer they can’t refuse.

This is sometimes called the “mafia offer”.

You offer them something BIG, (Win a FREE Massage (Worth $xxx), Get a FREE video Tutorial Series on {Your Product}, or Subscribe to Get Weekly Deals (70% or MORE off retail) in your inbox now!), in exchange for a simple name and email address.

But why should you do that? It seems as though you are just giving out FREE information, great deals, or time and losing money in the process.

So what’s in it for you? Well, by giving out what is called a “loss-leader”, you are gaining a possible customer for life.

Sure, some of them will just take the deal and then give you a bad email address, or unsubscribe, but that’s just part of the process. It’s all in the numbers. These prospective clients or customers are raising their hand and saying “I’m interested”.

This is very, very powerful!

Next, you need to create (or have created for you) a series of follow-up emails reaching out to your customers/clients.

This can be giving them more valuable information, content, and informing them of all your hottest new items or deals you have for sale.

Always remember that people love to BUY, they just don’t want to be sold to.

DO NOT forcefully try to sell all the time to them.

Find out what their wants, needs, and desires are.

Send them surveys to better help serve them.

The key word here is “THEM”.

Tell them that you appreciate them as a customer, or subscriber, and offer them great deals from time to time.

Then nurture them into your natural sales process, which I’m sure that you magically do so well!

The most important part is to communicate with them as though you are their best friend.

No one wants to read or open up a letter coming from a salesperson!

If you do this process correctly and consistently, I can guarantee eventually you will start seeing better results.

Down the road, you will build yourself an EMPIRE.

So let me ask YOU, are you doing email marketing now? If not, I suggest you start now.

Every good salesperson knows that MORE FOLLOW-Ups and MORE touches = MORE SUCCESS! Email just makes things a little easier and more automated!

Here are some good email auto-responders you can look into using: (GetResponse – Infusionsoft – Aweber – MailChimp) 

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