In order to keep their dominance in the marketplace, Google has bought and launched many different applications throughout the years.
Some of them have been failures, and some have seen success beyond belief! (Take YouTube, for example).
However, we may just be in the midst of seeing one of the greatest free advertising channels we’ve ever seen!
And guess who is sponsoring it? Google!
Yes, that is correct. Google Hangouts is a free, new way for anyone to film themselves LIVE, and publish to the web instantly.
And in many cases, get ranked HIGH in the search engines fairly quick. I’m sure you can guess why this is.
Google absolutely LOVES anything they own.
This is not only good news for online professionals and marketers, but will be very beneficial to local business owners as well.
So why do a Hangout? Well, what better way is there to show your expertise?
And FREE on top of that! Yes, Google is not currently charging to make a Hangout, it’s 100% free just as YouTube is.
Are you a Chiropractor, Lawyer, Doctor, or Plastic Surgeon?
Well, doing an “expert” interview can get you loads of publicity you would not get otherwise.
And being in front of the camera live helps to gain trust and authority within your specific marketplace.
Are you a Real Estate Agent or Broker?
Here’s a good example of how you could use a Google Hangout to attract more customers and stand out from your competitors.
Film a 5-10 minute spot educating people in the greater Phoenix valley about the best way to go about getting a loan.
Or tell people where the top most desirable areas are to buy a house, and how much you can expect to pay for a property in that area.
Show them that you are unique, and willing to help. This will not only get your face in front of people who are looking you up, they will actually get a “feel” for your personality as well.
Nothing is better than a face-to-face meeting. But the second best thing is to let your prospects actually see who they may be working with now or in the future.
And like I said before, there are other benefits to doing a Google Hangout.
Google loves their own properties, (such as YouTube and Google+), and therefore gives them credibility when it comes to their search engine.
It would not be uncommon to see a Hangout rank extremely fast for YOUR business name, providing that you film one acheter viagra pfizer qu.
And when prospective customers see any type of video show up in the first page of search results, their first inclination is to check out what it’s all about. People LOVE watching videos!
So if you haven’t done a Google Hangout for your business what’s stopping you?
There’s no better time than the present! As more and more business owners start to realize the power of this, it will start to become commonplace.
Don’t be the last one to the party, BE FIRST.
After all, you owe it to your current and prospective customers to educate them using all of that knowledge and expertise that you have in your business!
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