Whether you realize it or not, the internet is here to stay.
And yes, some people still use publications such as the Yellow Pages and newspapers, I won’t tell you these are completely dead.
But the true fact is, that the good majority of people when looking for YOUR business 9 times out of 10 will “Google It (You)”.
I know you know this, and that’s why you’ve worked so hard to make your business website the best (and prettiest) it can be!
You might have even had that gorgeous looking Facebook fan page or perfect Twitter profile made.
You’ve taken the first couple steps to online success, but you’re still missing one of the most important pieces of the puzzle.
Like it or not, people are talking about YOUR business online. With all the competition for business out there these days, people need to be reassured with “social proof” that the business they are going to GIVE you is not a waste of their time. So how do they get this “social proof”? It’s very simple.
They go to websites like Yelp, Merchant Circle, and Four Square to find out what other people are saying about the companies they are considering doing business with. And many times, more often than not, they just simply look for the “star” ratings when they search Google.
And who’s more trustworthy than Google? OK, we’ll save that debate for another time. But you get my point right?
Trust me, if you don’t have an interest in your online reputation, you are possibly making a huge mistake. “But all my customers just LOVE me”, you might be saying.
But let’s be realistic here, we ALL have customers that are unhappy from time to time.
And truth be told, these are the most MOTIVATED people that will actually take time to leave a review! Don’t ask me why this is, it just is.
Do you really think that plain old “word of mouth” recommendations will guarantee you a new customer or client? Well then, let me explain how it really goes:
Let’s say for instance that we have a female named Sally.
And Sally has a daughter, who informs her that her tooth is hurting site acheter du viagra.
So they immediately need to contact a dentist, and most likely a pediatric dentist.
Her friend Mary notified her a few months earlier about a pediatric dentist, so she decides she will give them a call.
But just to be sure they are legit, Sally decides to look them up on Google first, and find out what “other” people are saying about them.
When she “Googles” their name, Sally automatically finds they only have a “2 Star” review.
This is a compilation of ALL the reviews they have received online.
She gives it a second thought, and moves on to another pediatric dentist that has a “5 Star” review.
So can you see how that works? Pretty powerful stuff if you ask me.
What good is doing all that fancy stuff (such as building a website, social media, articles, etc.) if your online reputation eventually ruins the deal?
If your business is in this situation, or you have NO reputation, then I suggest we talk.
If you can take away only one thing from this lesson here it is: YOUR REPUTATION IS YOUR BUSINESS.
Latest posts by Mark Stafford (see all)
- Your New Secret SEO Weapon – Google Hangouts - August 11, 2014
- Everyone Says Print Advertising is Dead? Not True… - August 4, 2014
- Social Media 97% of Businesses Do It Wrong and Here’s Why… - July 28, 2014